FULL OF JOY

In September, I was set a really fun styling project based on a company of my choice. I chose to focus on fashion and homeware brand JOY. 

“JOY is a unique fashion and lifestyle brand, renowned for innovative womenswear, menswear, accessories and an eclectic mix of fun, quirky and seriously stylish gifts. A quietly eccentric and achingly cool Brit stamp marks everything from JOY’s bespoke store interiors to its lovingly curated collections.”

My concept for the styling shoot was ‘Modern Retro’. JOY had a variety of retro inspired homeware items this September which is the main reason that I chose to direct the shoot towards the retro trend. I also decided to use my Aunt and Uncle’s house in Bath to take advantage of their mid century furniture.

In September, I was set a really fun styling project based on a company of my choice. I chose to focus on fashion and homeware brand JOY. My concept for the styling shoot was 'Modern Retro'. JOY had a variety of retro inspired homeware items this September which is the main reason that I chose to direct the shoot towards the retro trend.
(Credit: My own image)

Here are a few examples of JOY’s product styling:

(Credit: http://www.joythestore.com)

As you can see, the styling is fairly simple. JOY often use a white brick or marble texture as the backdrop for their images, with a natural wooden surface in the foreground. I used be these materials in my product styling, however, I aimed to puch the boundaries of JOY’s styling too, to make it more complex and interesting.

Below, you can see my final images:

In September, I was set a really fun styling project based on a company of my choice. I chose to focus on fashion and homeware brand JOY. My concept for the styling shoot was 'Modern Retro'. JOY had a variety of retro inspired homeware items this September which is the main reason that I chose to direct the shoot towards the retro trend.
(Credit: My own image)
In September, I was set a really fun styling project based on a company of my choice. I chose to focus on fashion and homeware brand JOY. My concept for the styling shoot was 'Modern Retro'. JOY had a variety of retro inspired homeware items this September which is the main reason that I chose to direct the shoot towards the retro trend.
(Credit: My own image)
In September, I was set a really fun styling project based on a company of my choice. I chose to focus on fashion and homeware brand JOY. My concept for the styling shoot was 'Modern Retro'. JOY had a variety of retro inspired homeware items this September which is the main reason that I chose to direct the shoot towards the retro trend.
(Credit: My own image
In September, I was set a really fun styling project based on a company of my choice. I chose to focus on fashion and homeware brand JOY. My concept for the styling shoot was 'Modern Retro'. JOY had a variety of retro inspired homeware items this September which is the main reason that I chose to direct the shoot towards the retro trend.
(Credit: My own image)
In September, I was set a really fun styling project based on a company of my choice. I chose to focus on fashion and homeware brand JOY. My concept for the styling shoot was 'Modern Retro'. JOY had a variety of retro inspired homeware items this September which is the main reason that I chose to direct the shoot towards the retro trend.
(Credit: My own image)
In September, I was set a really fun styling project based on a company of my choice. I chose to focus on fashion and homeware brand JOY. My concept for the styling shoot was 'Modern Retro'. JOY had a variety of retro inspired homeware items this September which is the main reason that I chose to direct the shoot towards the retro trend.
(Credit: My own image)
In September, I was set a really fun styling project based on a company of my choice. I chose to focus on fashion and homeware brand JOY. My concept for the styling shoot was 'Modern Retro'. JOY had a variety of retro inspired homeware items this September which is the main reason that I chose to direct the shoot towards the retro trend.
(Credit: My own image)
In September, I was set a really fun styling project based on a company of my choice. I chose to focus on fashion and homeware brand JOY. My concept for the styling shoot was 'Modern Retro'. JOY had a variety of retro inspired homeware items this September which is the main reason that I chose to direct the shoot towards the retro trend.
(Credit: My own image)

I even put together a little promotional leaflet, based upon JOY’s lookbook. Check it out below:

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I hope you have enjoyed looking at my work, I really lived this project. For freelance styling enquiries, please head over to my contact page.

Eve x

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7 Comments Add yours

  1. Georgia says:

    OMG I love the ideas! It’s so satisfying to look at and also read!! Great post xxx

    Liked by 1 person

    1. Eve Morgan says:

      Thank you Georgia! This was by far my favourite project x

      Like

  2. Such gorgeous photography here! You’ve picked out a lovely selection of things, especially that pug vase from JOY, that’s really sweet and eyecatching! I’ve never visited your blog before but I’m sure I’ll be back as I really enjoyed this post!

    Abbey 😘 http://www.abbeylouisarose.co.uk

    Like

  3. Wow, all of it looks amazing!

    wordsandsmilesblog.wordpress.com

    Liked by 1 person

    1. Eve Morgan says:

      Thank you! I really enjoyed this project!

      Liked by 1 person

  4. Sophie says:

    I love JOY as a brand anyway but your work is simply fantastic! So professional and lovely photography 🙂 xx

    sophieannetaylor.blogspot.co.uk

    Liked by 1 person

    1. Eve Morgan says:

      Thank you Sophie! I love JOY too, just wish it was a but cheaper haha! x

      Like

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